Who We Are
More than a developer, Sade is a trusted partner in real estate, committed to efficiency and excellence in every project.
Sade Real Estate (TASE: SADE), is a leading vertically integrated real estate company specializing in the development, acquisition, planning, construction, asset management, and disposition of residential and industrial properties. With a majority shareholder that brings his experience and proven track record across the U.S. market, Sade Real Estate brings extensive experience, strategic partnerships, and deep industry expertise to every project.
Before transitioning to Sade Real Estate, the company, formerly known as iintoo, operated as a real estate investment company. The combination of the new leadership's experience and past company operations brings together a combined portfolio that spans large-scale developments, high-quality custom homes, and industrial parks in highly sought-after areas across North America.
From land acquisition and planning to construction and long-term management, today Sade Real Estate operates at every stage of the real estate lifecycle. Its extensive network of industry relationships, data-driven decision-making, and hands-on approach ensure seamless execution and exceptional results. Sade Real Estate is recognized for its ability to navigate complex real estate landscapes, deliver high-quality projects, and drive long-term value.
Our Mission
Sade Real Estate is a vertically integrated real estate development company, dedicated to identifying, developing, and managing high-quality residential and industrial properties across the U.S. With expertise in every stage of the real estate lifecycle—from land acquisition and planning to construction, management, and disposition—we create sustainable, thriving communities while maximizing the potential of every project. Our commitment to excellence, strategic partnerships, and hands-on execution ensures long-term success in dynamic market environments.
Our Vision
To set a new benchmark in real estate development and acquisition by delivering expertly planned, high-value projects that enhance communities and drive sustainable growth. With an extensive network, deep market expertise, and fully integrated capabilities, we ensure seamless execution and value-driven outcomes that reflect our dedication to quality, and efficiency.
Our Values
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Integrity – Acting with transparency, accountability, and trust in every transaction and converying this to our partners.
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Expertise – Leveraging our experience, deep market knowledge, and strategic relationships to optimize every project.
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Execution Excellence – Maintaining complete oversight and end-to-end control of every project, ensuring precision, agility, and seamless execution from acquisition to completion.
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Impact – Creating lasting value by developing high-quality, sustainable projects that enhance communities and drive long-term growth.
Management
Sade Real Estate is led by a dynamic team of industry experts, each bringing unparalleled experience and insight to our operations. Our leadership is dedicated to ensuring that our investors and partners achieve exceptional outcomes.
Yoni Sade
Majority Shareholder, Chairman & CEO
Majority Shareholder, Chairman & CEO With nearly two decades of experience in the U.S. real estate market, Yoni has successfully led projects in Houston, Dallas, and other high-growth areas. His leadership has driven $2.5 billion in transactions and the management of over 15K units.
Keren Aliat
CFO
Keren is a CPA with over 16 years of experience, specializing in auditing public and private companies across various industries. She spent 15 years at Ernst & Young before becoming CFO of Sade Real Estate in 2020. Keren brings strong financial expertise, leadership, and a commitment to delivering high-quality results, making her a key driver of the company’s growth.
Letter from The Majority Shareholder, Chairman & CEO
Dear Partners,
It is my great privilege to welcome you to Sade Real Estate. For the last 18 years, I have built and shaped my personal brand to what it is today—rooted in trust, integrity, and value. With deep industry relationships and firsthand experience across every facet of real estate, I take pride in being fully engaged in the process, ensuring that each project is executed with precision, vision, and long-term value in mind. Today, I bring that experience to Sade Real Estate.
To me, Sade Real Estate is more than a company; it is a hands-on, results-driven company where expertise meets opportunity. As a publicly traded real estate developer, owner, builder and operator (TASE: SADE), we are committed to maximizing value at every stage of the real estate lifecycle. Our approach is hands-on and transparent, ensuring that our partners are part of a journey that transforms ideas into thriving, sustainable communities.
As the Majority shareholder, Chairman and CEO I will continue to lead our operations, creating exciting opportunities, driving growth and success for years to come.
Thank you for your trust and confidence in Sade Real Estate. I look forward to building the future together.
Warm regards,
Yoni Sade
Majority Shareholder, Chairman & CEO
